Ayesha, a chef in Kuala Lumpur, planned to launch a subscription-based meal delivery service offering gourmet Asian fusion cuisine. She was unsure if her pricing would appeal to her target market of busy professionals who valued premium food options.

Problem Statement:

Zara had previously relied on informal customer interviews, which gave mixed signals about pricing and preferences. She needed concrete insights before launching.

How She Heard About TestHypo:

During a local startup networking event, Zara met a TestHypo team member who introduced her to the platform’s beta version.

How TestHypo Helped:

Zara set up a survey targeting 500 respondents aged 25-40 in urban Malaysia, focusing on working professionals. The survey tested various pricing models, meal options, and delivery preferences.

Results:

• Respondents preferred a weekly subscription model over monthly, with clear cost savings highlighted.

• 70% showed willingness to pay RM 50 per meal, provided the packaging was eco-friendly.

Impact:

Zara adjusted her pricing model and introduced reusable packaging, leading to a successful pilot launch with a 90% subscription retention rate after three months.