Rafiq, a Dhaka-based entrepreneur, owned a small business called “Handcrafted Bengal” selling traditional nakshi kantha and terracotta decor. He planned to introduce premium eco-friendly packaging for international markets but wasn’t sure which design would resonate or how much customers would pay for the upgrade.

Problem Statement:

Rafiq previously relied on informal feedback from friends and family, leading to conflicting opinions and indecision. He lacked concrete data to validate his packaging ideas.

How He Heard About Opineon:

A fellow entrepreneur mentioned TestHypo in a WhatsApp business group, highlighting its ability to connect businesses with targeted survey respondents.

How Opineon Helped:

The Opineon team guided Rafiq to set up a survey targeting 300 urban professionals aged 25-40 in Bangladesh and abroad, who appreciated handmade crafts. The survey tested three packaging prototypes, price points, and eco-friendly messaging.

Results:

• 65% preferred minimalist designs featuring natural materials like jute and recycled paper.

• 40% were willing to pay an additional 200 BDT if the packaging was reusable.

Impact:

Rafiq updated his packaging based on the feedback, resulting in a 15% increase in exports within three months.