Kavya, a founder in Bangalore, had an idea for an EdTech platform offering live mentorship for university entrance exams. She wasn’t sure if students or parents would prefer live mentorship over recorded video lectures and needed validation before investing further.

Problem Statement:

Kavya previously relied on assumptions from informal talks with parents and teachers. This approach didn’t provide actionable data on pricing or features.

How She Heard About TestHypo:

A mentor at her startup accelerator program recommended TestHypo as an affordable way to gather insights.

How TestHypo Helped:

Kavya created a survey targeting 800 high school students and their parents in Tier-1 and Tier-2 cities in India. The survey tested preferences for live mentorship, pricing models, and essential features.

Results:

• 75% of parents valued live mentorship but expected affordability, with a preferred price of INR 1,000 per month.

• Students wanted gamified learning features for better engagement.

Impact:

Kavya incorporated gamified features and launched a tiered pricing model, which helped her onboard 500 paying users in the first two months.