Ethan, a tech entrepreneur in San Francisco, developed a mental health app focused on mindfulness for Gen Z. He needed to test his app’s UI/UX and key features like journaling prompts and daily reminders to ensure it resonated with his target audience.

Problem Statement:

Ethan initially tested the app with friends and colleagues, who gave biased feedback, leaving him unsure about larger audience preferences.

How He Heard About TestHypo:

Ethan discovered TestHypo through a LinkedIn post from another startup founder in his network.

How TestHypo Helped:

Ethan set up a survey targeting 700 Gen Z respondents (aged 18-24) in the USA, focusing on students and young professionals interested in mindfulness. He tested UI prototypes, feature importance, and subscription price points.

Results:

• 68% of respondents loved the minimalist design but wanted customizable color themes.

• Most valued daily reminders, while journaling was ranked lower.

• Respondents preferred a freemium model with a $4.99 monthly subscription for premium features.

Impact:

Ethan implemented customizable themes and launched a freemium model. Within three months, the app gained 10,000 downloads, with 25% converting to premium users.